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Blog Letter to Our Members: New Brand Announcement


Letter to Our Members: New Brand Announcement

  • by rbwrv
  • January 6, 2016

Land Shark CrossFit Members,


As some of you may have already heard, Land Shark CrossFit is changing its name to Maxx Strength and Conditioning: Home of CrossFit Blue Shark.


This change was brought to us by a third party who felt we were infringing on their business brand and we have decided that it would be the best option for us, moving forward, to avoid any litigation with this issue. Though we understand we have all grown to love our brand as Land Shark CrossFit, we are confident that the value of our gym is found in it’s members and our community, rather than its name.


We ask that you are patient with us and follow us as we transition our social media accounts and website. We will keep you all updated with any and all of these transitions as they come.


Please understand that our location and services offered will not be changing in any way.


As always, we will continue to serve you with the same devotion and quality which you have come to expect from us. We value all of our members and consider you a part of our fitness family. Please let us know if you have any questions or concerns about this transition.


Thank you,


Maxx Strength and Conditioning Staff